In the past if you wanted to get your company’s message or announcement into the mainstream media, you either had to pay for expensive advertising or write a press release.

If you went the press release route you then had to hope you put it in the exact format that the news media was looking for and then send it to a ton of journalists and hope they were in a good mood when they saw it – IF they even saw it – there was a good chance it got buried in their inbox with 100s of others.

Even then, that journalist probably only worked for one publication, so best case, your story would be published in one media outlet.

The internet has changed all of that. You still have to write the press release, although in a little bit different style. However, you are no longer at the mercy of overworked, fickle journalists.

Today your press release can be distributed worldwide almost overnight without a journalist ever laying eyes on it. You can submit your press release to press release distribution sites (some free of charge) and it will be picked up by hundreds of news media websites.

Not only will this help your natural search engine rankings for your website overall, the press release itself may rank well in the search engines.

Press Release Case Study

On March 9th, we wrote and submitted a press release using our press release distribution process that is part of all of our Search Engine Optimization (SEO) packages.

You can see the results below. For the term “Done For You Marketing” – which according to Google has 1,410,000,000 competing websites – we have three page one rankings including the number one overall position.

Three page one listings in less than one month! That is hard to do if you’re trying to rank well for “underwater basket weaving”, much less a term with 1,410,000,000 competing websites.

Check out the Google screenshot below to see the power of press releases.