Thank you for sharing your experience, you are exactly right about the Yellow Pages – definitely not a win-win situation any more, especially for seasonal businesses. Additionally, it’s not uncommon to get 7 or 8 versions of them delivered over the course of a year. How do you know which one(s) to advertise in because no one keeps that many.

I wanted to share in response to your blog post. You just described my husband’s small seasonal business but he got smarter and pulled out of Yellow Pages ads. Little return, then contract signed, etc. No value for investment so loss on our end tons of yrs. Ouch.

Now he’s focused on online presence attracting local businesses for seasonal service repairs. However with product creation he can expand out of his “box” to the nation. His is physical work.

The Yellow Pages doesn’t create win win situations. Let’s talk: seasonal business small company that advertises in the Yellow Pages for mandatory contract and 12 months commitment. This person only works 7 months of the year. Their ad is $100 monthly so $1200 and can’t break contract. 5 months of no work at $100 monthly is $500 flushed down the toilet. Does the Yellow Pages care about this person eating or surviving during their down times? I do and will expose others to knowing the Yellow Pages is enjoying their hard earned money when they have a zero cash flow. $500 can for be for some a house payment, a trip, tuition, car repairs, etc.

Loved this blog article and thank you.

I’m also a raving fan of @adamurbanski.