Currently Browsing: Search Engine Optimization (SEO)
Yellow Pages vs. Google – aka the former heavyweight champ vs. the 800 pound guerilla

It wasn’t that long ago that the Yellow Pages ruled the marketing world. Especially for local businesses. Advertising in them wasn’t optional. Today, the internet & particularly Google have made them an endangered species.

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Inbound Marketing for Small Businesses

Traditional advertising/marketing doesn’t work like it used to. Watch this short (1:42) video to learn how to go from chasing prospects to having them come to you.
P.S. Check out Hubspot’s Inbound Marketing music video that comes up after this one finishes playing – it’s hilarious.

The potential of Online Video Marketing

According to a recent Nielson Online Video Census, the average online American spent 188 minutes watching internet videos in May. That’s a 49% increase over the same period last year.

Internet Marketing with Video

Internet Marketing with Video

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How Important is Internet Marketing for Local Companies?

According to a recent study by comScore, Inc. Local search (using search engines to find local businesses, products and services) grew 58% in 2008 to a total of 15.7 billion searches.

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The Power of Press Releases – a Case Study

In the past if you wanted to get your company’s message or announcement into the mainstream media, you either had to pay for expensive advertising or write a press release.

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