We’ve just completed a new 10 part video series called The Marketing Wheel where we discuss 10 of the most common ways to generate leads, sales and revenue.

Everything from old fashioned direct mail to SEO and  web 2.0  social media strategies.

Gain free, instant access to all 10 videos by visiting http://TheMarketingVideos.com

Please let us know what you think.

I was just researching website live chat providers and best practices for a client of ours and came across a press release issued by an outsourced provider of “24/7 live customer support”.  After reading the release,  I followed the link to their website and the image to the left is the first thing I saw (this is the actual chat box copied from their website). This was unbelievable given the fact I had just read their press release with a strong message against this VERY thing.

Here’s the excerpt from their press release:

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Traditional advertising/marketing doesn’t work like it used to. Watch this short (1:42) video to learn how to go from chasing prospects to having them come to you.
P.S. Check out Hubspot’s Inbound Marketing music video that comes up after this one finishes playing – it’s hilarious.

According to a recent Nielson Online Video Census, the average online American spent 188 minutes watching internet videos in May. That’s a 49% increase over the same period last year.

Internet Marketing with Video

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Is your marketing planned or impulsive?

Do you create a master marketing plan each year or do you end up throwing money at the marketing mediums with the most persuasive sales reps?

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Prospects buy when they’re ready to buy, not when you’re ready to sell.  This is why the marketing systems used by most companies are destined to fail – because they attempt to SELL too hard, too early in the marketing process.

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Marketing & what???  Let’s see if I can make that headline make some sense.  I must forewarn you, this is the unedited version I wrote out while traveling back from Russia crossing 9 time zones, sitting on planes for 15 hours and going on day 7 of almost no sleep.

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Far too many businesses use the same marketing strategies continually because they’re easy and don’t require any thought or energy.

Run the exact same ad in the same publication month after month – easy.

Same sales reps calling on the same prospects, saying virtually the same things year after year – comfortable.

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While everyone else is scaling back their marketing due to the economy, could this be the time to increase yours?

Remember when the internet bubble burst in 2001?

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You’ve probably heard the old expression “People hate to be sold, but they love to buy”.

Another version of this that would be appropriate today is, “people hate to be found, but they love to find” especially with so much information readily available online.
Think of it as Push vs. Pull Marketing.

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