Bullseye Media » Lead Generation

New Marketing & Advertising Video Training Series

Marc — Mon, 07 Sep 2009 23:59:05 +0000

We’ve just completed a new 10 part video series called The Marketing Wheel where we discuss 10 of the most common ways to generate leads, sales and revenue.

Everything from old fashioned direct mail to SEO and web 2.0 social media strategies.

Gain free, instant access to all 10 videos by visiting http://TheMarketingVideos.com

Please let us know what you think.

Inbound Marketing for Small Businesses

Marc — Fri, 10 Jul 2009 17:50:00 +0000

Traditional advertising/marketing doesn’t work like it used to. Watch this short (1:42) video to learn how to go from chasing prospects to having them come to you.
P.S. Check out Hubspot’s Inbound Marketing music video that comes up after this one finishes playing – it’s hilarious.

Inbound Marketing Tutorial

Multi-Step Marketing to Convert More Leads to Clients

Marc — Tue, 24 Feb 2009 17:16:02 +0000

Prospects buy when they’re ready to buy, not when you’re ready to sell. This is why the marketing systems used by most companies are destined to fail – because they attempt to SELL too hard, too early in the marketing process.

A prospect shows interest and the company tries to go for the sale in the first contact. Then when the prospect pulls back because there has been no trust built the company writes them off as not interested and moves on to the next fresh, new prospect.

Their one step marketing system has failed them again.

Trying to sell someone who hasn’t come to the point of knowing you, trusting you, or been convinced of the value your product or service provides is a losing proposition. Yet it happens everyday.

It is too expensive to generate a qualified lead to not have a process in place for effectively leading them down the buying path.

Successful marketing is a multi-step process. You must first grab your prospect’s attention, then get them to contact you. This allows you to build a relationship with them and once they come to trust you and understand the value you bring, they’ll buy.

Here are some suggestions to create your own client attracting multi-step marketing system that will put you in front of your prospective clients when they’re ready to buy:

1. Develop a compelling marketing message that motivates prospects to
contact you – basically raising their hand saying they’re interested.

2. Provide them with something free in exchange for their contact
information (report, CD, coupon, download, newsletter, consultation, etc)

3. Implement an automated system to deliver the free information and
follow up process. This can be an autoresponder series of emails. It can
be a client relationship management system that reminds you when the
next steps should take place (phone call, letter, email, etc). Or, it can be
a combination of the two. Also, be sure to add them to your newsletter list.

However, you must provide valuable information, not “Hi, just following up”.

Check out our resources page for some technology solutions.

Putting a multi-step strategy in place could very well double your revenue this year.

Are you the obvious choice to your prospects?

Marc — Thu, 12 Feb 2009 00:04:07 +0000

You could have the most effective product or the best service in your industry. However, unless your prospective clients realize it, it doesn’t do you any good.

Think about it, it’s usually not the best, most proficient, lowest cost provider that dominates their market. It is the company that is best at positioning themselves as the obvious choice in their prospect’s minds.

The company who has done the best job of putting the right message in front of the right audience using the right methods. And done so consistently.

In the end, the best marketer always wins.

So how do you become the only logical choice when your prospects need your product or service?

First is having a focused, compelling marketing message. That doesn’t mean the usual look how great we are and how long we’ve been in business that 95% of businesses use.

It means, having a message that resonates with your target audience. This is often referred to as joining the conversation that’s already going on in your prospect’s mind. So when they read it, they think “hey they’re talking about me”.

Then you need to offer a compelling reason for them to contact you for more information. That means offering something of value that is perceived as low risk & high value. Think free report, free CD, low cost initial consultation, risk free trial, free sample etc.

Now once you have their contact information you start the process of drawing them in with as much valuable information as you can provide. The idea is to either have them realize they absolutely must have what it is you offer or as Jay Abraham says, you “give them so much valuable free information you guilt them into buying from you”.