We’ve just completed a new 10 part video series called The Marketing Wheel where we discuss 10 of the most common ways to generate leads, sales and revenue.
Everything from old fashioned direct mail to SEO and web 2.0 social media strategies.
Gain free, instant access to all 10 videos by visiting http://TheMarketingVideos.com
Please let us know what you think.
According to a recent study by comScore, Inc. Local search (using search engines to find local businesses, products and services) grew 58% in 2008 to a total of 15.7 billion searches.
How many times have you seen a TV commercial or read an ad in the newspaper and thought “so what”. So you’ve been in business 10 years. So you have “great” service and low prices – so do your 47 competitors, and besides these days you better or your 11th anniversary celebration could turn into a going out of business sale.
Very few local companies really know how effective their advertising is. They may say, “we ask everyone who calls how they heard about us”, but that is an inexact science at best.
There are two main reasons most advertising isn’t tracked.
Is your marketing planned or impulsive?
Do you create a master marketing plan each year or do you end up throwing money at the marketing mediums with the most persuasive sales reps?
There are numerous small businesses spending thousands of dollars each month paying for clicks. Many of those clicks are hot prospects who are actively searching for the exact product or service the advertiser is selling.
Unfortunately the majority of PPC advertisers are wasting these hot leads by sending them to their website’s home page.
While everyone else is scaling back their marketing due to the economy, could this be the time to increase yours?
Remember when the internet bubble burst in 2001?
Click either image to learn more
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