A marketing lesson – what NOT to do

livechat-offline2I was just researching website live chat providers and best practices for a client of ours and came across a press release issued by an outsourced provider of “24/7 live customer support”.  After reading the release,  I followed the link to their website and the image to the left is the first thing I saw (this is the actual chat box copied from their website). This was unbelievable given the fact I had just read their press release with a strong message against this VERY thing.

Here’s the excerpt from their press release:

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