In the past if you wanted to get your company’s message or announcement into the mainstream media, you either had to pay for expensive advertising or write a press release.

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Very few local companies really know how effective their advertising is. They may say, “we ask everyone who calls how they heard about us”, but that is an inexact science at best.

There are two main reasons most advertising isn’t tracked.

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Is your marketing planned or impulsive?

Do you create a master marketing plan each year or do you end up throwing money at the marketing mediums with the most persuasive sales reps?

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