While everyone else is scaling back their marketing due to the economy, could this be the time to increase yours?

Remember when the internet bubble burst in 2001?

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You’ve probably heard the old expression “People hate to be sold, but they love to buy”.

Another version of this that would be appropriate today is, “people hate to be found, but they love to find” especially with so much information readily available online.
Think of it as Push vs. Pull Marketing.

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