What do the most profitable, successful companies in every industry all have in common? It’s not lowest price or “best” service. It’s focused, effective marketing.
The reality is, the best marketer always wins.
Latest Blog Posts
It wasn’t that long ago that the Yellow Pages ruled the marketing world. Especially for local businesses. Advertising in them wasn’t optional. Today, the internet & particularly Google have made them an endangered species.
We’ve just completed a new 10 part video series called The Marketing Wheel where we discuss 10 of the most common ways to generate leads, sales and revenue.
Everything from old fashioned direct mail to SEO and web 2.0 social media strategies.
Gain free, instant access to all 10 videos by visiting http://TheMarketingVideos.com
Please let us know what you think.
I was just researching website live chat providers and best practices for a client of ours and came across a press release issued by an outsourced provider of “24/7 live customer support”. After reading the release, I followed the link to their website and the image to the left is the first thing I saw (this is the actual chat box copied from their website). This was unbelievable given the fact I had just read their press release with a strong message against this VERY thing.
Here’s the excerpt from their press release:
Traditional advertising/marketing doesn’t work like it used to. Watch this short (1:42) video to learn how to go from chasing prospects to having them come to you.
P.S. Check out Hubspot’s Inbound Marketing music video that comes up after this one finishes playing – it’s hilarious.
According to a recent Nielson Online Video Census, the average online American spent 188 minutes watching internet videos in May. That’s a 49% increase over the same period last year.
Internet Marketing with Video
It has always been important that your target audience know, like & trust you or else they probably won’t do business with you. However, in today’s economy with consumers cutting back on their spending and scrutinizing every purchase, it is more important than ever.
Here are a few things you can do to enhance your credibility:
According to a recent study by comScore, Inc. Local search (using search engines to find local businesses, products and services) grew 58% in 2008 to a total of 15.7 billion searches.
How many times have you seen a TV commercial or read an ad in the newspaper and thought “so what”. So you’ve been in business 10 years. So you have “great” service and low prices – so do your 47 competitors, and besides these days you better or your 11th anniversary celebration could turn into a going out of business sale.
In the past if you wanted to get your company’s message or announcement into the mainstream media, you either had to pay for expensive advertising or write a press release.
Very few local companies really know how effective their advertising is. They may say, “we ask everyone who calls how they heard about us”, but that is an inexact science at best.
There are two main reasons most advertising isn’t tracked.
Subscribe to our Blog
